Microsoft uses the information we collect to operate, improve and personalize the products and services we offer. We also may use the information to communicate with you, for example, informing you about your account and security updates.
For Bing services, we use this information to provide you with relevant search results. We also use the information we collect to maintain and improve the quality, security and integrity of our services. For example we may use this information for research purposes and to improve the relevancy of Bing search results. This information is also necessary in order to detect and protect against security threats such as botnet attacks, click fraud, worms, and other threats.
Finally, as described in the Display of Advertising section of this document, we may use search query data for the purpose of personalizing the ads we display to you as you use our services or those of our advertising partners.
For Bing services, we use this information to provide you with relevant search results. We also use the information we collect to maintain and improve the quality, security and integrity of our services. For example we may use this information for research purposes and to improve the relevancy of Bing search results. This information is also necessary in order to detect and protect against security threats such as botnet attacks, click fraud, worms, and other threats.
Finally, as described in the Display of Advertising section of this document, we may use search query data for the purpose of personalizing the ads we display to you as you use our services or those of our advertising partners.